Win the FWA, ask me how :-P

Better and fairest: ask us, Almap BBDO or Gringo, the only brazilian companies who won the Favorite Website Awards (FWA) this year so far.

We had the idea to create this post after being Site Of The Day with the job Greenpeace Weather. Therefore, we made a non-scientific research trying to understand what makes a winner site (beyond the quality of production, relevancy, etc…). We were curious to see if there were some kind of misleading or some magical formula to win the FWA.

At all, we researched 162 websites (FWAs from January 1st to June 10th of this year) and here are the results. Do you have a guess FOR a possible algorithm to win this match? Place it in the comments, man… we didn’t have enough patience to think this much. Share or be banned! By the way, did you know that 58% of them are made for international brands? That experiences with interactive video represents 73% of the winners and that only 12% of them are games?

Continue the reading here: Clique para ler todo o post…

June 16, 2008 por radesco | Tags: , , , , , , , , , , | 2 Comentários 

Jan Chipchase: “user anthropologist”

jan

Esse cara é o principal pesquisador da Nokia. Acabo de assistir a uma palestra dele no excelente TED, sobre como nossos telefones celulares vão mudar.

E foi lembrando de um post do Sr. Cava sobre novos fornecedores no mercado publicitário, que por sua vez citava o Ajaz Ahmed, co-fundador da AKQA…

Segundo ele, a agência do futuro será metade empresa de entretenimento e metade empresa de software. Esta novidade (se é que podemos chamar assim), demanda investimento em pesquisa, desenvolvimento e novos especialistas.

… que me chamou atenção o fato de o cargo do Jan ter sido batizado de “user anthropologist”. O blog dele é imperdível.

E o que tem a ver a Nokia com a AKQA? Recentemente, a finlandesa comprou uma agência de mobile marketing :-)

Algum M&A (mergers & acquisitions) anthropologist por aí pra palpitar? :-P

October 31, 2007 por dudu | Tags: , , , , , , , , | Comente